Once upon a time the only place one would see anything “iconic” was in a Greek Orthodox or Russian Orthodox Church. A gilded frame, copious amounts of gold leaf and a halo or haloes were usually involved.
However nowadays – much to my dismay – something just has to exist to be regarded as an icon: no veneration is necessary and the word has become hackneyed and synonymous with lazy journalism, as in this piece from today’s Bristol Post, where the undeserving victim is traditional British fish and chips.
Let’s see what the Guardian Style Guide says about iconic:
In danger of losing all meaning after an average three appearances a day in the Guardian and Observer, employed to describe anything vaguely memorable or well-known – from hairdressers, storm drains in Los Angeles and the Ferrero Rocher TV ads to Weetabix, the red kite and the cut above the eye David Beckham sustained after being hit by a flying boot kicked by Sir Alex Ferguson. Our advice, even if our own writers rarely follow it, is to show a little more thought, and restraint, in using this term.
Turning to icon, the Style Guide lists the following objects which were described in the Guardian as “iconic” in a single fortnight in 2010:
Archaeopteryx
bluefin tuna
Castro’s cigar
David Beckham wearing an anti-Glazer scarf
Grace Kelly in casual wear
Imperial War Museum North
Liberty prints
limestone stacks in Thailand
Nigel Slater
Mad Men
Variety
the John Hughes films Breakfast Club, Ferris Bueller’s Day Off and Weird Science
postboxes
prints of the Che Guevara image
Stephen Fairey’s Obama Hope design
the parliamentary constituency of Hove
the Brandenburg Gate
Bach’s St Matthew Passion
a community-owned wind turbine
Kraft cheese slices
salmon farming
the blue and white stripes of Cornishware pottery
Penarth Pavilion, Cardiff
the Norwegian church and Pierhead Building in Cardiff Bay
a multimillion-pound arena in Leeds
a “rock-built engine house at Bottalack near St Just”
the Royal Albert Hall
wind turbines (“iconic renewable energy technology”)
Wembley Arena
the video for Kylie Minogue’s Can’t Get You Out of My Head
This abuse of language has gone on far too long. Let’s put icons back where they belong: in an Orthodox church, in a gilt frame and covered in gold leaf; is that too much to ask?