The art of the modern headline

The art of the modern headline

As published yesterday on the Bristol Post website.

headline reads Police in Bristol chase car on horseback - before seizing drugs and a knife

Unfortunately, the reporter concerned fails to tell readers how the car was able to stay in the saddle, given the inability of the car’s wheels to fit into the stirrups. 😉

Very soon after graduating and getting my first job with Imperial Group, I was taught by my then manager to avoid any ambiguity when writing. Times have clearly changed!

Author: Steve Woods

Generic carbon-based humanoid life form.