Ever since the takeover of the Local World newspaper titles by Trinity Mirror in October 2015, several Local World titles seem to or actually have given up on reporting serious local news preferring to give preference to what are essentially advertorials (e.g. restaurant reviews) and trivia instead of the hard work of investigating corruption and wrongdoing in the local corridors of power and/or amongst the
city’s so-called great and good.
This certainly seems to ring true if one examines the Bristol Post, the city’s newspaper of warped record.
Today’s most spectacular piece of trivia from the Temple Way Ministry of Truth concerns an encounter with an unpleasant object in the men’s toilets of McDonalds, not a caterer likely to feature in the aforementioned restaurant reviews (McDonald’s restaurants is a well-known modern oxymoron. Ed.).
When allowed to comment, Post readers are not shy in expressing their views, as shown by the exchange below on the offending article.
As alluded to above, most of the Post’s alleged online news content can accurately be described as “clickbait“, which is defined by Wikipedia as “web content whose main goal is to entice users to click on a link to go to a certain webpage or video. Clickbait headlines typically aim to exploit the “curiosity gap,” providing just enough information to make readers curious, but not enough to satisfy their curiosity without clicking through to the linked content“.