{"id":1392,"date":"2013-03-11T12:04:14","date_gmt":"2013-03-11T12:04:14","guid":{"rendered":"http:\/\/xislblogs.xtreamlab.net\/slwoods\/?p=1392"},"modified":"2013-03-11T12:15:17","modified_gmt":"2013-03-11T12:15:17","slug":"more-everyday-sexism-epad-femme","status":"publish","type":"post","link":"https:\/\/www.slwoods.co.uk\/?p=1392","title":{"rendered":"More everyday sexism: ePad Femme"},"content":{"rendered":"<p>Dubai-based tech company <a href=\"http:\/\/www.eurostargroup.com\/\">Eurostar Group<\/a> knows exactly what women want (<em>apparently. Ed.<\/em>) and has designed a tablet especially for them &#8211; the ePad Femme. Eurostar itself calls the ePad Femme &#8220;the first tablet specifically for ladies.&#8221;<\/p>\n<p>The ePad Femme is an 8-inch tablet running <a href=\"http:\/\/www.android.com\/\">Android<\/a> 4.0 Ice Cream Sandwich and comes pre-loaded with a light pink wallpaper and apps concerning yoga, grocery shopping, and cooking, as shown below.<\/p>\n<figure id=\"attachment_1393\" aria-describedby=\"caption-attachment-1393\" style=\"width: 550px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.slwoods.co.uk\/wp-content\/uploads\/sites\/23\/2013\/03\/epad-femme.jpg\" alt=\"image of ePad Femme\" width=\"550\" height=\"426\" class=\"size-full wp-image-1393\" srcset=\"https:\/\/www.slwoods.co.uk\/wp-content\/uploads\/\/sites\/23\/2013\/03\/epad-femme.jpg 550w, https:\/\/www.slwoods.co.uk\/wp-content\/uploads\/\/sites\/23\/2013\/03\/epad-femme-300x232.jpg 300w\" sizes=\"auto, (max-width: 550px) 100vw, 550px\" \/><figcaption id=\"caption-attachment-1393\" class=\"wp-caption-text\">Don&#8217;t like yoga, shopping or recipes? Ever thought of buying another tablet?<\/figcaption><\/figure>\n<p>Speaking to the <a href=\"http:\/\/www.jpost.com\/MiddleEast\/Article.aspx?id=303549\">Jerusalem Post<\/a>, Mani Nair, Eurostar&#8217;s associate vice-president of marketing, said the tablet comes with pre-loaded &#8216;womanly&#8217; applications so the user can &#8220;just turn it on and log in to cooking recipes or yoga&#8221;, adding that the ePad Femme &#8220;makes a perfect gadget for a woman who might find difficulties in terms of downloading these applications.&#8221;<\/p>\n<p>Needless to say, such sexism has hardly been greeted with enthusiasm by women tech writers. For instance, <a href=\"http:\/\/arstechnica.com\/gadgets\/2013\/03\/finally-a-tablet-simple-enough-for-a-woman-to-use-sarcasm\/\">Casey Johnson has a piece on arstechnica<\/a> entitled &#8220;<em>Finally<\/em>, a tablet simple enough for a woman to use &lt;\/sarcasm&gt;&#8221;.<\/p>\n<p>However, such criticism seems likely to fall on deaf ears in Dubai.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dubai-based tech company Eurostar Group knows exactly what women want (apparently. Ed.) and has designed a tablet especially for them &#8211; the ePad Femme. Eurostar itself calls the ePad Femme &#8220;the first tablet specifically for ladies.&#8221; The ePad Femme is an 8-inch tablet running Android 4.0 Ice Cream Sandwich and comes pre-loaded with a light [&hellip;]<\/p>\n","protected":false},"author":20,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,9],"tags":[10,12,23],"class_list":["post-1392","post","type-post","status-publish","format-standard","hentry","category-open-source-software","category-tech","tag-facepalm","tag-open-source","tag-tech-2"],"_links":{"self":[{"href":"https:\/\/www.slwoods.co.uk\/index.php?rest_route=\/wp\/v2\/posts\/1392","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.slwoods.co.uk\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.slwoods.co.uk\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.slwoods.co.uk\/index.php?rest_route=\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/www.slwoods.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1392"}],"version-history":[{"count":5,"href":"https:\/\/www.slwoods.co.uk\/index.php?rest_route=\/wp\/v2\/posts\/1392\/revisions"}],"predecessor-version":[{"id":1395,"href":"https:\/\/www.slwoods.co.uk\/index.php?rest_route=\/wp\/v2\/posts\/1392\/revisions\/1395"}],"wp:attachment":[{"href":"https:\/\/www.slwoods.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1392"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.slwoods.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1392"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.slwoods.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1392"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}