Daily Archives: Wednesday, December 14, 2022

  • Flurry of investigative journalism from Reach titles

    Reach plc, owners of the Mirror and the Daily Brexit (which some still call the Express. Ed.), also control a large swathe of the local regional press across the English Empire (which some still call the United Kingdom. Ed.).

    One of the accusations frequently levelled against Reach’s regional titles is that the news they carry has been dumbed down, particularly since the ousting of sub-editors who until some years ago provided a modicum of quality control over what was actually printed.

    A further criticism often directed in Reach’s direction is a lack of investigative journalism, i.e. form of journalism in which reporters deeply investigate a single topic of interest, which may involve months or years researching and preparing a report.

    Your ‘umble scribe does not know if months or years of research have gone into preparing the flurry of seasonally inspired investigations that have appeared in various Reach title in the past week, but they do show the great sacrifice that has been made around the country by the waistlines of the reporters involved.

    A small selection of this fearless sleuthing is shown below.

    First up the Bristol (Evening) Post

    Headline reads We Tried Aldi and Lidl's showstopper Christmas sausage rolls

    The budget supermarkets Aldi and Lidl seem to have attracted particular attention, as per this poultry effort from The Daily Post/North Wales Live.

    Headline reads Aldi selling UK's cheapest fresh whole turkeys

    In the south of Cymru, Wales Online, formerly the Western Mail, has opted for a hyper-local approach, focussing its rapier-like skills on Cardiff’s independent retail catering sector. Note the whole story squeezed into the headline, thus saving the reader the bother of engaging with the piece, all apart from the verdict.

    Headline reads I tried the Christmas sandwiches from Cardiff's independent shops to see which really is the best

    Finally in this brief excursion around some of the local titles in the Reach stable, we arrive at the Liverpool Echo, which goes in for a comparison of Marks & Spencer with our old friends Lidl. Note the glaring grammatical error in the headline, as well as the use of the first person singular in the verb conjugations.

    Headline reads I swapped M&S to Lidl for my Christmas food shop and was 'amazed'