First… for greenwashing
First Group has a virtual monopoly on public transport in Bristol via its buses and GWR Trains. However, its inability to run any service to timetable – no matter how important – has earned it the nickname of Worst Group.
First Bus was all over the local media at the start of June when it announced the opening of a new bus depot in the city’s Hengrove area for servicing its fleet of electric buses which will eventually total 74 vehicles.
Your ‘umble scribe recently tried out one of the new double decker electric buses on the Number 24 route, which runs between Ashton and Southmead Hospital. On the whole the experience was very positive. The bus was clean, the ride silent and smooth. However, at this point a significant however enters the picture, namely that your correspondent was less than impressed by the greenwashing on the sides of the bus.
According to Wikipedia, greenwashing may be defined as follows:
Greenwashing (a compound word modeled on “whitewash”), also called green sheen, is a form of advertising or marketing spin that deceptively uses green PR and green marketing to persuade the public that an organization’s products, goals, or policies are environmentally friendly. Companies that intentionally adopt greenwashing communication strategies often do so to distance themselves from their environmental lapses or those of their suppliers.[6] Firms engage in greenwashing for two primary reasons: to appear legitimate and to project an image of environmental responsibility to the public.
Whilst the engines of the new buses produce zero greenhouse gases or particulate emissions, that does not necessarily mean the vehicles are entirely free of emissions, especially when significant elements of the vehicle produce particulates due to wear and tear caused by their function. The two components involved are the brakes and tyres.
Until First acquires vehicles with zero tyre and brake wear, they should continue to be called out for being less than honest with the (travelling) public.
On a sunny but initially cool morning four of us turned up and spent an hour and a quarter clearing up Ducie Road and its council-owned car park, a regular dumping ground for fly-tippers, as well as a convenient repository for spent catering size nitrous oxide canisters.