More everyday sexism from Fujitsu

More everyday sexism from Fujitsu

IT Donut has revealed that Fujitsu has announced a new range of computers, including a pink, sparkly one for women called Floral Kiss (although it’s also available in ‘elegant white’ and ‘luxury brown’).

Floral Kiss also seems to have no trackpad. Presumably Fujitsu thinks women are either too delicate or too stupid to use one.

While the IT Donut post states that Fujitsu will not be marketing Floral Kiss in the UK, I’m sure the patronising sexism of its marketing will not bypass any Brit of either sex with more than one working brain cell.

Author: Steve Woods

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