If there’s one thing that characterises Reach plc’s regional newspaper titles it is lack of attention to detail, whether that is their use of English, captioning of photos, geographical location and so on.

Earlier this week visitors to the Bristol Post website (aka BristolLive. Ed.) were treated to an exemplar of this poor quality media production.

It’s not unusual for newspaper sites to encourage their visitors to sign up for newsletters as a marketing tool and thus increase their traffic.

However, the Bristol Post’s latest effort, which is posted on a page that seems to be syndicated across several different regional titles, appears to have been mistargeted, landing a direct hit on the banks to the River Hull at its confluence with the Humber estuary, rather than the banks of the Bristol Avon.

Screenshot of Bristol Post web page inviting readers to sign up for the HullLive newsletter

Hull – Bristol’s newest suburb?

This is not the first time (and definitely won’t be the last. Ed.) that Reach titles have played fast and loose with geography. Four years ago, the Bristol Post magically transformed into the Manchester Evening News (posts passim).

This action raises a number of questions, i.e.:

  • Is Hull Bristol’s newest suburb?
  • Are HullLive readers being invited to sign up to the BristolLive newsletters in the interests of balance if nothing else?
  • How many seconds would the average modern Reach employee have survived in post if magically transported back to the days when all regional newspapers employed sub-editors?

If you know the answer or can provide further elucidation, please comment below. 😀