For the second time this week, Reach plc’s Wales Online title graces this blog with its presence due to its journalists’ failure to understand the word ambiguity, let alone recognise what it means and how avoiding it is crucial for members of the fourth estate.

Today sees a classic ambiguous headline for this story.

Headline reads; Boy, 15, approached woman in woods armed with log and said 'give me all your stuff'

Who was armed with the log? Take your pick!

Amongst other things, the Guardian and Observer style guide states that ambiguity is a common problem in headlines”.