Another day, another dreadful headline from a Reach plc (formerly Trinity Mirror. Ed.) title.

Today’s comes courtesy of Wales Online and features 2 regular features: firstly the desire the pack the entire story into the headline (instead of that anachronistic practice of giving the odd hint about it. Ed.); and secondly ambiguity.

Headline reads The town at panic stations every time there's a flood warning which is being left at the mercy of climate change

In my first job after graduating, part of the introduction to the company’s house style involved avoiding ambiguity at all costs.

This is evidently no longer the case in large swathes of the local press, especially where the titles are owned by the two big players: the aforementioned Reach plc and Newsquest Media Group Ltd.