All day?

All day?

A crime against the English language appeared in my social media feed today. It loomed out of a photograph of part of the menu from an unidentified McDonald’s drive through somewhere in the United States.

Menu for All Day Breakfast, but served ONLY UNTIL 1PM
Dies irae* if you roll up at 1.01 pm?

It centres on the use of the word day whose meaning for this context is provided by Merriam-Webster:

“the time of light between one night and the next”.

When combined with the words all and breakfast one would expect the fare proffered to be provided throughout the hours of daylight between sunrise and sunset; or at the very least to be available between the business’ opening and closing times.

Not “ONLY UNTIL 1PM” as the menu shouts loudly.

The picture seems to have been taken some while ago, as the price of eggs in the USA has rocketed due to avian influenza and Walmart is rationing egg purchases. The egg shortage has not gone unnoticed under the golden arches either: Newsweek reports a customer of a McDonald’s in Fairfield, Connecticut was charged $7.29 per Egg McMuffin and complained about it on social media.

* = Day of wrath (usually divine. Ed.).

Author: Steve Woods

Generic carbon-based humanoid life form.