in my first job after graduation (translator and marketing analyst for Imperial Tobacco in Bedminster, Bristol), part of my employer’s house style I had to absorb was an avoidance of all and any ambiguity.

I well remember my chagrin at being admonished for it by my line manager, who had left school at 14 with no qualifications, started out as a messenger boy in the post room and worked his way up to senior middle management.

Collins Dictionary defines ambiguity as “the possibility of interpreting an expression in two or more distinct ways” and “vagueness or uncertainty of meaning“.

This is a lesson that the employees of the Bristol Post/BristolLive (also known by some locals as the Temple Way Ministry of Truth. Ed.) have yet learn, as shown by the latest example below.

Headline text reads: Bristol's Alex Beresford recalls vile abuse from online trolls in GMB interview

Who was interviewed: Mr Beresford or the trolls?