The vision thing” is a comment made by George H. W. Bush ahead of the 1988 United States presidential election when urged to spend some time thinking about his plans for his prospective presidency.

The embracing of vision – with or without the thing – is widespread in public life in Britain at both local and national levels. Every party leader is expected to have one; and any plans for the wholesale remodelling of large areas of our town and cities are expected incorporate vision too.

An investigation into the prevalence of vision in the organs of the British state reveals just how ingrained use of the term is. A quick Google search for items containing “vision” on websites within the .gov.uk domain is revealing.

Screenshot of Google search revealing 2.3m uses of vision on central and local government websites

No, your eyes do not deceive you – 2.3 million instances of use.

Looking more locally, a recent search (mid-April) of the Bristol City Council website for the term returns a total of over 4,200 hits. It has probably risen since last month (and with all that evident ocular deployment, one would have thought that the inhabitants of the Counts Louse – which some refer to as City Hall – would realise there’s a major cleanliness problem with the city’s streets. Ed.).

Screenshot of Google search of Bristol City Council website for use of vision

With all that vision in use in the country, opticians and their colleagues must be raking in the money. 😀

Helmut Schmidt

Sie hatten Recht, Herr Bundeskanzler!

Or is it necessarily opticians and associated practitioners that should be profiting from this phenomenon? There is some scepticism about the benefits of visions.

George H.W. Bush was mentioned at the start of this post. One of his contemporaries was the former West German Chancellor Helmut Schmidt.

Schmidt was very dismissive of visions and is on record as stating the following:

Wer Visionen hat, soll zum Arzt gehen.

This translates into English as:

Anyone who has visions should go to the doctor.

Will those working for the British state be visiting their GPs en masse soon?

I doubt it.

Finally, when someone summoned up the courage to ask Schmidt what his big vision was, he is reputed to have referred them to Bush! 😀